How it all started, who we are, and why we do our journeys as we do
By founder & CEO Irene D. Lassen
Time To Journey was created to offer something increasingly rare in today’s luxury travel landscape: Journeys that are thoughtfully curated, beautifully executed, grounded in real human experience and with my personal wish of inspiring others.
My personal journey
For more than fifteen years my life had one shape. Then, in a single moment, most of it was gone - my home, my job, my daily life and routines. It is the hardest chapter I have lived through, but it also became a very valuable and empowering period of my life - and the birth of Time To Journey.
Slowly, I recovered and found my way back. Not to what I had lost, but to myself and what truly matters - not only for me, but for most of us: Time, presence, health, the quality of our relationships and spending time with friends and family.
That perspective shapes how I approach both life and travel today. Rising again, on my own terms, I chose to create something new around my own dreams. With a background in media, psychotherapy, life coaching and yoga, and years in concept development, events and destination tourism, I had a lifetime of learning to draw on. And my building and launching of Time To Journey is where it all comes together.
What we are
Time To Journey is a boutique travel company specializing in Denmark and the Nordics. We design highly curated small group journeys or private journeys tailormade for travelers (and also as DMC for travel advisors), who want more than a beautiful place - they want to feel and explore something real.
Every journey we design starts with the time to and the feeling of being inspired, immersed (in the local history and culture, in nature, in the meal and each experience along the way), closer to the country, its people and the people you travel with.
Luxury redefined
For Time To Journey, the real luxury is time and space. It is access to people and places you won’t find as an online booking or in a brochure, often opened through my own personal network. The places, pace and people follow from that. Nothing is a template. Everything is shaped with dedication and care.
Slow travel by design
We don’t rush from sight to sight. We travel slowly, with time for a long table, a good conversation, yoga or a sauna session, a walk in the landscape and a moment that doesn’t need a photograph. Because what stays with us is rarely the checklist, but how it felt to be there.
And the Nordic kitchen runs through every journey - from Michelin-starred tables to market walks and cooking with locals, because the best way to arrive, to belong and understand a place is to share a meal in it.
Journeys with heart
Together with my talented team of service providers, I design every journey myself, and I am always there to host it. And many of them are truly unique and highly curated experiences through, as mentioned, my private network and relationships.
Being present on every journey means you are never just a booking. You are my guest. That is the difference between travelling somewhere and truly experiencing it.
Time To Journey is not only about the travel - it’s about taking the time to travel and explore, but also time to slow down, to be present, to connect and belong.
Time To is an invitation, a calling, and a moment that says, “now is the time.” It sets off the essence of the brand such as time to arrive, time to be, time to experience, time to gather, time to enjoy, time to care etc.
Journey is more than just a trip. A journey invites not only grand experiences, but also personal growth. It’s a story - a meaningful voyage from which you return slightly changed. At the same time, it’s also about the journey itself - its duration, distance and the events along the way.
Together, Time To Journey becomes our philosophy: It’s not just about where you go - it’s about how you travel, and what moves you.
Time To Journey is more than a brand name. It’s an invitation into our travel universe, with a promise that it’s always time for you to travel - not only out and into the world, but together with others, using the journey as a pause and a being in the present moment.